I have been thinking about this for a while. Today, I thought, I’d stick my neck out and say it.
I believe we are in the midst of another huge bubble – the advertising bubble. If you think about how many industries today are dependent on advertising as their primary source of revenue, the list is quite long. The web, television, radio, increasingly music, smartphone apps…
On the other hand, we are increasingly becoming immune to advertising because we see so much of it. When was the last time you clicked on a banner ad?
I believe that somewhere in the not so distant future, the advertising bubble will burst and many industries will have to rethink their business models to survive.